Cookie Policy

Updated: Jul 25, 2026

Effective date: July 25, 2026

This page lists every cookie and similar storage pcbuildhelper.com uses, what it does, and how long it lasts. Analytics and advertising cookies are set only after you consent; you can change your choice any time via Cookie settings in the footer.

Strictly necessary and functional (no consent required)

pcbh_consent_v1 — first-party cookie. Records your cookie-consent choice. Lasts 1 year.
Sort and view preferences, compare selections — first-party localStorage. Remembers your interface choices on the builds and deals pages. Lasts until you clear your browser storage.

Analytics (consent required)

_ga — set by Google Analytics. Distinguishes visitors via a random identifier. Lasts 2 years.
_ga_<container> — set by Google Analytics. Keeps session state for our GA4 property. Lasts 2 years.

Advertising (consent required in the EEA, UK and Switzerland; opt-out available everywhere)

Google AdSense and its certified advertising partners set third-party cookies, for example on the google.com and doubleclick.net domains, to serve, cap, and — where permitted — personalize ads and measure their performance. The full, current list is maintained by Google: see Google's cookie documentation and the ad-tech providers list.

Opt out via the footer's Do Not Sell or Share My Personal Information link, the Global Privacy Control browser signal, which we honor automatically, or Google Ads Settings.

How consent works here

In the EEA, UK and Switzerland, Google's consent message asks for your choice before any advertising or analytics storage is used (IAB TCF framework).
Everywhere else, our own banner offers equal Accept all and Reject all choices.
Until a choice is made, Google Consent Mode keeps all ad and analytics storage denied by default.
Withdrawing consent deletes our analytics cookies and reloads the page.